OrateMate – A Case Study

The Rhetoric Seminar

Benjamin Harding of 2 Bee Videos and James Cullen of OrateMate came into contact in 2015 through one of James’s brilliant seminars on rhetoric at the Guild Hub in Bath. After going through a couple of videographers in the ongoing year, James decided to approach 2 Bee Videos with his need for an online marketing video with his brand OrateMate, a workshop service helping you to speak with eloquence, present with persuasion and pitch with power. To find out more about OrateMate visit: www.oratemate.com

The Goal

The OrateMate marketing video brief:

  • Three minutes in length.
  • Showcase James’s skills and benefits using video coverage of an OrateMate workshop.
  • Avoid showcasing trade secrets.
  • Conduct a filmed testimonial interview with workshop client.

After James delivered his brief notes over a Skype call with Benjamin, James asked for the best approach to this project. Benjamin replied with a plan of action that included:

  • Two camera videography setup covering the workshop.
  • All audio recordings from a radio microphone attached to James at all times.
  • Using the filmed testimonial to steer the video in the desired direction with appropriated pre-written questions.

When James discovered that the content of his teachings had mirrored similarities to the way Benjamin approaches a marketing video script, James happily green lit the project without concern. This also included the list of questions proposed by Benjamin in order to generate the required content to create a story for the video.

Filming The Workshop

James Cullen was wearing a lapel radio microphone and recorded at all times of the workshop. The main roaming camera focused on James when he presented to the room and then focused on workshop attendees when they engaged in set tasks. It wasn’t always appropriate to film the workshop tasks due to how visually engaging these were. There is no time during filming an event to construct a sequence of shots to make a person completely engaged in a reading activity visually stand out of the screen.

The designed approach to framing the workshop in camera and visually interpret James’s skills was to frame him above everyone in the room during moments of his seminar and alternatively frame him on a level with individuals or groups during a moment of selected engagement. One shot visibly shows the frame adjusting to keep the line of action between James and a workshop attendee leveled straight when he moves.

The proposed questions listed by Benjamin were then filmed with client Rob Hart at the end of the day. The answers to these questions successfully generated the required content to create the backbone of the video for OrateMate.

In The Edit Suite

All workshop video content was imported into a separate sequence in it’s entirety. From this sequence all relevant video to give the interview answers context were pieced together.

The only colour correction needed for this project was the grass. The workshop took place in a hotel conservatory and outside is a garden. In the original footage the grass was very green and distracted the view from the workshop. A simple fix with the skills of a colour grader using the application Apple Color from Final Cut Studio.

With the aesthetic colour grading Orate Mate’s primary brand colour orange was used in the palette. The warmth the colour orange provides was a perfect fit for the subject and overall feel for the final video. It is used ever so subtly in the highlights of the video image.

During the final days of editing James and Benjamin discussed what worked and what needed to be shortened taking the video from three minutes to two. The resulting video pleased both parties and OrateMate now has a video that can be shown to potential clients showcasing how the service works.

The final result:

Gifted Organs Music Videos – A Case Study

First Meeting

James Tottle is the lead singer and manager of music band “Gifted Organs”. The bands music is a celebration of life and this comes from the unique fact that select members are organ transplants. As the band’s manager, James’ goal was to show social media fans, whom had not seen them live, how the band perform. 2 Bee Videos had become a contact to James through various networking groups connected through 2 Bee Videos’ main operating office The Guild Hub in Bath. James decided to approach 2 Bee Videos to achieve his goal.

The Goal

James’ brief music videos brief:

  • Produce a music video each for songs “Love Is A Wonderful Thing” & “Little Yellow Bird”.
  • Introduce the band’s personality to viewers for the first time.
  • To be filmed at Real World Studios whilst recording of the songs takes place.

With this brief the challenge in presenting the band’s personality lied within the limitation of the filming location and filming around the recording of the songs. This brief detailed a studio based music video and centred around the band themselves. During the planning stage 2 Bee Videos pitched to James Tottle the use of text to simply state each organ transplant members history. James liked this idea and agreed to put it into effect.


Video Design Part 1 – Lights & Camera

2 Bee Videos were given demos of the songs in order to write a video production script. Both songs had different beats and emotional tone and the scripted camera framing and movements of all shots were pre-written in accordance with these beats and tones.

The same process was used when writing the lighting setup for the band and each song. “Love Is A Wonderful Thing” uses a three point lighting setup to create a full romantic feel that best represents the romantic tone of the songs music and lyrics. With “Little Yellow Bird” the music and lyrics are romantic but has a darker edge so a two point lighting setup was used. One light from the side to give the darker edge and a back light to give the visuals a romantic glow.

Filming Begins

The lights went up, makeup applied and the entire two days of filming went by with no problems. The band had enough takes for camera to be on every band member at least once. 2 Bee Videos had plenty of dailies to edit together two music videos. The key to a successful film shoot is always good planning.

Video Design Part 2 – Post Production

Sequence editing for the music videos was simply starting with all takes of band members synced to the final music track. In the same approach to designing the lighting and framing, the beat of the music, the emotional tone and a meticulous ear dictated the length of each shot and where a cut would take place.

2 Bee Videos always uses a technicolor image filter during filming in order to give the colour grader a full dynamic image that can be changed aesthetically during the editing process. Love was the theme of “Love Is A Wonderful Thing” thus a red colour pallet was used in the grade to reflect this theme. Your starter for 10, which colour pallet was used in the colour grade of “Little Yellow Bird”? Yellow is close to green in the RGB colour range and also gave the visuals that darker edge I talked about in “Video Design Part 1”.

The Client Review

Always a tense moment to find out by client reaction if the goal was successful. Video producer Benjamin Harding and James Tottle sat down to preview the first music video “Love Is A Wonderful Thing”. 2 Bee Videos will never forget the moment and a first for the brand, that a client was emotionally moved by what had been created. Understandable as this was a project that was close to James’ gifted and talented heart. A happy tear speaks volumes and the same was clear for “Little Yellow Bird”. The visuals of the video were a success.

The Future

Talks with James Tottle on more Gifted Organ music videos have taken place. Are you the member of a band? Are you a band manager? 2 Bee Videos would definitely enjoy producing more Gifted Organ videos and music videos for others. So if you’re convinced 2 Bee Videos could produce music video content for you, don’t hesitate to inquire: info@2bee.co.uk