In last weeks article I outlined what a producer needs for a video’s content strategy. This article outlines every need a video producer wants from their client for the entire video production. I have an objective with a series of goals. The objective is to create your video, and these are my goals.
The Initial First Meeting
It’s important for me to know you ‘the client’ inside out. Their brand, their ethos and their style. Their video has to reflect this. In most cases the client may have in mind something they want to produce, but it’s best to take things back to why I’m talking to you in the first place “What do you want your video to achieve? (And don’t say “make my website look good”)”. This would involve looking at what you’ve already achieved, how you work and the style of your work. This gives me a direction for your video and to be in keeping with you and your brand’s personality. It’s important to establish any deadlines. I recommend that the initial first meeting take place two weeks before the time the video definitely needs to be ready.
This is the subject I talked about last week. Once I know the ins and outs of the client, I start writing the script for their video. Every video follows a structure, and you always find similarities with a structured video production. This is where content strategy comes into the equation. To read my last article about content strategy, please click here.
Some clients may have a certain event that needs to be captured on film. In this case, planning is everything. What? Where? & When? What is happening that needs to be captured on camera? Where is it happening? At what time is it happening? A detailed itinerary of the day’s events helps to carefully and meticulously plan the production around the event.
In the case of producing original content for camera. Filming dates can be arranged anytime between the client and the video producer. This being based on the content written for the video by the producer.
In videos involving people on or talking to camera, confidence goes a long way. Planning what will happen on the day of filming with the people in front of camera is the first step in helping them relax, it can be quite daunting for some individuals. There are some more techniques on helping people relax in front of camera on the day of filming. It’s important that I personally plan everything with the person that is going to be in front of camera.
Location, Location, Location
It might be that a filming location may not be suitable for the video production. This maybe because of aesthetic decisions, or the location may not be suitable for cast and crew because of health and safety or logistical reasons. Location recce and inspections are important, nothing can be left to chance.
In the same way I would personally plan filming with a person whom will be in front of camera, I will be doing the same with filming around an object or physical product. I would liaise with the owner of that object to make sure everything goes to plan and make sure the owner is comfortable.
As part of my objective to make sure the client’s video contains content reflecting them, any branding, logos and other visual material representing the client helps the video. There is a quality threshold, and this is discussed in the initial meeting.
Formatting For The Platform
Knowing where your video is going to be hosted helps formatting the video correctly. The video has to retain high definition quality and the digital file be small enough it can be uploaded to your chosen platform speedily. Be that YouTube, Vimeo or your main website. With my services you can choose how you would like your video delivered. Be that a hard digital copy delivered physically, or digital transfer using Google services sharing via email link for a limited time only.
If you need a video and like what you’ve read, then contact me Benjamin Harding. Via email at firstname.lastname@example.org, or by phone on 07833 456766.